Zayda Rivera
Her public relations work includes account executive for the New York City based firm Arcos Communications, where she lead multicultural accounts and represented talent such as Latin Grammy Award-winning Latin Jazz great Eddie Palmieri. She was also the east coast multicultural strategist for Los Angeles-based LAGRANT COMMUNICATIONS, where she was eventually promoted to director of the Hispanic Practice. Through her work at LAGRANT she implemented a partnership between her client, the Robert Wood Johnson Foundation (RWJF), and the National Association of Hispanic Journalists (NAHJ), in which she produced NAHJ regional conferences around the country as a way to gain maximum visibility for RWJF programs with Latino journalists. In 2016, she was executive producer for NAHJ’s special events for their annual convention, where she co-created El Barrio Benefit Concert, a star-studded fundraising event in support of the organization’s scholarship programs.
Her accolades include, NV Magazine’s 2016 Mover and Shaker, Ser Padres Magazine’s Top Latina Executive Mom, Hispanic Public Relations Association Member of the Month, and Latina Magazine’s “Inspiring Young Latina.” This dynamic Puerto Rican, who grew up in New London, CT, and has lived in Honolulu, Hawaii, Philadelphia, Pennsylvania, and currently resides in the New York City area, was always a go-getter. As a Communication Sciences major at the University of Connecticut, where she obtained a Bachelor of Arts degree, she was named Miss Latina UCONN in 1999, acting as Goodwill Ambassador for the Latino community on campus.
Her greatest achievements to date are her three kids.
