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Zayda Rivera is the President and CEO of 3L Communiqué, a media company specializing in event production, public relations, marketing, social media campaigns and the creation of unforgettable experiences for corporations and non-profit organizations. With over 16 years of experience in the media industry, Rivera officially launched her company in 2014 in order to combine her public relations and journalism expertise into a one-stop shop.

Over the course of her decorated career, the award-winning entertainment, lifestyle, and hard news journalist has penned for publications, including the New York Daily News, Latina magazine, Refinery29, BET.com, Vivala.com, and FOX News Latino. Rivera has interviewed celebrities like Carlos Santana, Gloria Estefan, Marc Anthony, Jennifer Lopez, Demi Lovato, Selena Gomez, Zoe Saldana, Gina Rodriguez, John Leguizamo, Rosie Perez, and the list goes on and on. She was also the night and weekend editor for Latina.com, web editor for the New York Daily News’ monthly Hispanic print and online magazine, Viva, editor in chief for Urban Latino magazine, and culture editor for The Ave Magazine. Additionally, Rivera was the “Gossip Goddess” for Connecticut’s #1 morning radio show, Chaz & AJ in the Morning.


3LC Services

Event Production

3L Communiqué has successfully produced corporate, entertainment, and non-profit events both big and small. From intimate New York City rooftops and vast, upscale venues in Lower Manhattan’s Financial District to beautiful hotel ballrooms with capacity for thousands in Washington, DC, 3LC knows how to maximize the use of various spaces, budgets, and client needs. The ultimate goal is to leave a lasting impression on attendees, whether corporate, entertainment, media, or non-profit, in order to create new relationships and solidify others.

Celebrity Procurement

3L Communiqué brings the “wow factor” to any event by booking prestigious speakers, celebrities, and musicians. 3LC solicits and books talent as well as manages travel arrangements, lodging and performance logistics as per client’s budget and needs.

Public Relations-Marketing

3L Communiqué has extensive media contacts due to president and CEO, Zayda Rivera’s successful career in journalism and public relations. 3LC creates unique public relations and marketing campaigns and distributes them directly to the media that serves the client’s targeted audience. Through this direct connection, 3LC can secure highly visible media coverage across all platforms (print, broadcast, digital) as well as produce interactive social media campaigns.

3LC Talent

3LC Talent is a division of 3L Communiqué, which focuses on talent management and publicity. 3LC Talent elevates an entertainer’s public visibility to create new opportunities for public appearances and national publicity. 3LC Talent also assists in negotiating production deals and promotional campaigns for clients.


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